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MELOVID
Mar 2024- Apr 2024        UX | UI Designer
 

Melovid is a TV app designed for fans of Persian music. The app offers a diverse collection of videos from Persian singers, including music videos, live performances, and exclusive content. It features an intuitive interface for seamless navigation and personalized recommendations to enhance the viewing experience. Melovid also provides detailed artist profiles and interactive elements to foster community engagement.

The Problem

Persian music fans lack a dedicated platform for accessing a wide range of music videos and exclusive content from their favorite artists. Existing services are insufficient in offering a focused and enjoyable viewing experience.

The Goal

Melovid aims to be the ultimate TV app for Persian music videos, providing an extensive library, intuitive navigation, personalized recommendations, and interactive features. The app will also ensure full Farsi language support with right-to-left reading to effectively celebrate and promote Persian music and culture.

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Bringing Melovid to Life

User Research and Insights:

To understand the needs and preferences of Persian music fans, we conducted interviews, surveys, and usability tests. Key insights included:

  • Users desired a comprehensive and easily navigable library of Persian music videos.

  • Personalized recommendations and playlists were highly valued.

  • There was a strong interest in artist profiles and the ability to follow favorite singers.

  • Users wanted interactive features such as comments and community engagement.

Features
1- Singers Pages

  • Each singer has a dedicated page displaying their music videos and playlists.

  • Users can follow singers to receive updates and recommendations based on their preferences.

2- User Profiles

  • Users can create profiles to track their favorite music, playlists, and followed singers.

  • The profile page shows a list of liked videos, playlists, and categories, enhancing the personalized experience.

3- Video Player Enhancements

  • The video player allows users to seamlessly move to the next video in a playlist.

  • Users can read and leave comments on videos, fostering community engagement.

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Starting with the User

We realized how crucial it was to make sure our designs reflected the needs of the users as we came to the end of Melovid's first design phase. To do this, we built a prototype that we tested with Melovid's intended audience in order to receive their input, close any research gaps, and learn more about their behavior.

 

According to our research, Persian music enthusiasts place a high emphasis on a smooth, user-friendly interface and tailored recommendations. Our goal was to build a more user-friendly experience by attending to these needs and adding interesting features like interactive community elements and extensive artist profiles.


During testing, users created profiles, followed their favorite performers, and used the app to discover content. They used the interactive features to leave comments, follow artists, and create playlists. Users praised the easy navigation and tailored recommendations, but proposed enhancements to search capabilities and onboarding guidance.

Based on this input, we improved search precision, provided more details to artist biographies, and improved onboarding training to ensure Melovid matches user expectations and gives the best viewing experience.

Singer Profiles

Before

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After

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Final Design

The redesign of Melovid TV App successfully addressed the needs and preferences of Persian music fans. By incorporating intuitive navigation, personalized recommendations, and interactive features, we enhanced the overall user experience. The positive feedback from user testing validated our design choices and helped us create a platform that celebrates and promotes Persian music and culture.

Melovid now stands as the go-to app for Persian music enthusiasts, offering a rich and engaging viewing experience tailored to their preferences.

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